CANCER AWARENESS ... together WE can make a difference
The Cancer Awareness initiative is a small step by the Kerala Club of Detroit, USA to provide awareness of Cancer among the people of Kerala, many of them poor, medically indigent, and unaware of the deadly consequences of the disease. Through mass media campaigns and other grass-root awareness events like community walkathons for cancer awareness, this initiative will drive awareness, knowledge, and solidarity in communities state-wide in fighting Cancer.
The widespread availability of medical literature and easy access to scores of material in the mass media in the Western nations about health issues and disease control makes it easier for its citizens to be informed about disease and possible treatment protocols. Alas, this is not the case with many of the people afflicted with deadly diseases in the developing world.